Business Model Canvas

1: Value propositions

  • What value do we deliver to the customer?
  • Which one of our customer’s problems are we helping to solve?
  • Which customer needs are we satisfying?
  • What bundles of products and services are we ofering to each Customer Segment?

2: Customer segments

  • For whom are we creating value?
  • Who are our most important customers?

3: Channels

  • Through which Channels do our Customer Segments want to be reached?
  • How are we reaching them now?
  • How are our Channels integrated? Which ones work best?
  • Which ones are most cost-eficient? How are we integrating them with customer routines?

4: Customer relationships

  • What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
  • Which ones have we established? How costly are they?
  • How are they integrated with the rest of our business model?

5: Key activities

  • What Key Activities do our Value Propositions require?
  • Our Distribution Channels? Customer Relationships?
  • Revenue streams?

6: Key resources

  • What Key Resources do our Value Propositions require?
  • Our Distribution Channels? Customer Relationships?
  • Revenue Streams?

7: Key partners

  • Who are our Key Partners?
  • Who are our key suppliers?
  • Which Key Resources are we acquiring from partners?
  • Which Key Activities do partners perform?

8: Revenue streams

  • For what value are our customers really willing to pay?
  • For what do they currently pay?
  • How are they currently paying?
  • How would they prefer to pay?
  • How much does each Revenue Stream contribute to overall revenues?

9: Cost structure

  • What are the most important costs inherent in our business model?
  • Which Key Resources are most expensive?
  • Which Key Activities are most expensive?