1: The Problem
Top 3 problems
Put yourself in your customers’ shoes and describe up to 3 problems they face. Try to understand their unique needs and challenges. Problems lead to working business models.
Existing Alternatives
How else can your customers address their problems? What products or services already exist as alternatives to yours? This section is where you identify competition. Who are you up against?
2: Target Customers
Who is your intended audience? What type of person do you anticipate benefiting most from your product? Is there a group of individuals you anticipate itching to sign up for your service?
3: Unique Value Proposition
The Unique Value Proposition (UVP) should capture the essence of your product and the solutions it offers your target audience with respect to the problems you are trying to solve.
4: Solution
Top 3 Solutions
Define the top features and capabilities your product or service offers to solve your customers’ problems.
5: Channels
Path to Customers
How will consumers come into contact with your brand? Where will they first learn about your company? Will it be through social media? If so, which sites? Will it be through advertising? If so, where will these ads exist?
6: Revenue streams
Revenue model, life time value, etc.
Revenue streams are the lifeblood of companies. What sources of income keep your business churning?
7: Cost structure
Customer acquisition costs, distribution costs… etc.
Try to consider all your costs of doing business, and make sure your customer lifetime value exceeds your acquisition cost.
8: Key metrics
Key Activities to Measure
What activities drive your product usage? Which statistics indicate how well your company is doing? What numbers best underline opportunity for development?
9: Unfair advantage
Can’t be easily copied or bought
What puts you ahead of your competitors? Here are examples of Unfair Advantages to get you thinking about what makes you stand out: